7 Ways To Stay On Top Of Trends
1. Enlist a mentor or industry buddy.
Having regular catch-ups with an approachable mentor or friend who has experience in your industry will help you learn new information in a social context (enabling you to see things from another perspective).
2. Build your skills with study.
Feel like your knowledge is a little outdated? Studying is a great way to refresh the skills you need for your job, or learn new ones that can help advance your career.
3. Subscribe to online newsletters.
A free and easy way to stay in the loop is to subscribe to online trade journals, blogs, magazines and other publications for news delivered straight to your inbox. Get into the routine of reading through them at the same time each day, whether that’s first thing in the morning or before you shut your computer off for the day.
Get yourself out of the office to attend conferences, industry events and training sessions. Reach out to suppliers, customers and professionals who work in related fields to get a wider understanding of your industry. Networking with new people may also keep you up to date with your competitors thinking, which can then be used to your advantage.
5. Browse online forums or discussion boards.
Online forums and discussion boards can be full of tailored information around specific topics and industries. If you find them overwhelming, you may just need some time to sift through the various topics to find certain opinions that pique your interest. Make sure you contribute to discussions as well as taking in what you’re learning from others.
6. Follow prominent people on social media.
Social media has become one of the best up-to-the-minute sources of news. Never before have people with knowledge, fame and power been so personally accessible to the public. By following well-known experts and industry people on LinkedIn, Twitter and Facebook, you’ll absorb the latest information and opinions, while you get your daily social media fix.
7. Read, listen and watch.
The digital world is saturated with written, audio and visual media to immerse yourself in. There are loads of respected bloggers out there whose opinions are as credible as paid newspaper journalists. Do a regular Google search and see what you can find.
Lee Panchbhaya is the Managing Director of Gloucestershire based PR Geeks Digital Marketing.
PR Geeks work with partners of all type and size, helping them achieve their desired business goals, whether that be creating a branded presence online or engaging their existing customers through Social Media Management and Email Marketing Strategies.