An Image Is Worth A Thousand Words
In 1927 Fred R. Barnard said, “A picture is worth ten thousand words”. This theory still applies today, especially if you sell services or products online.
Before purchasing anything from you online, a potential customer likes to feel as though they’ve looked at the product or service that you offer thoroughly and gathered all of the information that they need.
Potential customers want to interact and engage with your website in a way that visually mimics an in-store experience as closely as possible.
Imagine you are researching possible health clinics, the first point of contact is likely to be the website. If the images are limited and of poor quality, would you even bother getting in the car to check it out first hand? Or would you skip to the next website with better images and content to continue your search?
Is it time to update your images and start attracting more potential clients?
Lee Panchbhaya is the Managing Director of Gloucestershire based PR Geeks Digital Marketing.
PR Geeks work with partners of all type and size, helping them achieve their desired business goals, whether that be creating a branded presence online or engaging their existing customers through Social Media Management and Email Marketing Strategies.