Are Loyalty Programs Really Worth It?
Having a loyalty program for your business can help stop you from competing on price alone, it can actually give you another way to differentiate your store or services from the competition. Offer an enhanced customer experience by connecting with their emotions.
Studies have shown that when a customer makes a purchase it’s highly emotional. If you sell a product that people buy through desire instead of necessity then appealing to their emotions is key.
A loyalty program gives you a way to surprise and delight customers by rewarding them for something that previously went unnoticed. For example, every time you reward your customers for their shopping activities (signups, referrals, purchases etc.) you will appeal to their emotional side and start building a connection with them.
Loyalty programs also help retain existing customers, increase customer lifetime value, build relationships, create brand advocates and so much more!
Lee Panchbhaya is the Managing Director of Gloucestershire based PR Geeks Digital Marketing.
PR Geeks work with partners of all type and size, helping them achieve their desired business goals, whether that be creating a branded presence online or engaging their existing customers through Social Media Management and Email Marketing Strategies.