Create Contests To Win Customers
The number of followers you have doesn’t tell the full story of how well you’re doing but social proof is real.
When you’re looking for a new restaurant are you more likely to go to the place with 100 five star reviews or the one with a handful of four-star reviews? The same thing applies to social media.
When users see that an account has a large following, they view them as more authoritative and trustworthy. The thought behind this is if you’ve gotten 10,000 people to follow you, then you must know what you’re talking about – right?
A good way to gather some initial followers when you’re starting from scratch is to hold a social media contest. Twitter and Instagram contests encourage users to engage with you and promote your brand. There are different types of contests you can host, but the important thing to keep in mind is to make them brand specific.
You could set up a Facebook or Instagram contest that invites follows and likes. This form of contest would reward people with an entry for social interactions. You could also run a contest in the form of a questionnaire, where entrants are rewarded for completing a short survey. The benefit of this format is that you can gather extra data on the entrant in the process.
Whatever form of contest you decide on, offering your own product or service as a prize where possible is a great idea. If you don’t have the budget for high ticket items, offering vouchers can go down equally well.
When using contests to drive sales on your website, think of the contest as a way of enticing potential customers in and making them aware of your product and brand. As long as you keep your audience and objectives in mind, you could see a positive impact on your sales, both in the short and longer term.
Lee Panchbhaya is the Managing Director of Gloucestershire based PR Geeks Digital Marketing.
PR Geeks work with partners of all type and size, helping them achieve their desired business goals, whether that be creating a branded presence online or engaging their existing customers through Social Media Management and Email Marketing Strategies.