Credibility Is The Key
Often when starting out in business whether that be on or offline, customers can be hard to come by. Some may have heard of you, some may even have bought from you but how do you maintain a steady flow to actually build a proper business?
The key is credibility, showing all and sundry that you are the go-to person/ shop/website for your particular service or product.
Network like a boss, there are a multitude of business events all over the country on any given day, get yourself along to a few, find the ones that you feel relaxed in and mingle.
Don’t spend all day talking about yourself, listen to others, understand and show a real interest in their businesses. Where possible offer a solution if you can and start to build relationships.
In today’s online world offering advice within your chosen field is even easier, be part of great social media groups and help others with free advice whenever possible, establish your authority.
Add to this authority with a well built and content filled silent salesman (website), ensure that every time that you do get a customer you ask for feedback so that you can display it proudly.
Do these simple things right: Listen, Engage, Help and you can be certain that the recommendations will flow.
Lee Panchbhaya is the Managing Director of Gloucestershire based PR Geeks Digital Marketing.
PR Geeks work with partners of all type and size, helping them achieve their desired business goals, whether that be creating a branded presence online or engaging their existing customers through Social Media Management and Email Marketing Strategies.