Strategic Images In Search Engine Optimisation

Strategic Images in Search Engine Optimisation When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the...

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Google Now Discounts All Reciprocal Links

Google Now Discounts All Reciprocal Link Value For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered...

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Absolute Links vs. Relative Links – SEO Value

Absolute Links vs. Relative Links – SEO Value The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better...

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The Incorporation of Company Branding and SEO

The Incorporation of Company Branding and SEO SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of...

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Can Any Inbound Linking Hurt My Ranking?

Can Any Inbound Linking Hurt My Ranking? The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link...

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The Importance of Anchor Text in Back-links

The Importance of Anchor Text in Back-links The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external...

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Is Search Engine Submission Necessary?

Is Search Engine Submission Necessary? The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from...

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