Knowing Your Competition
Any good business will know its competition. You need to know who you’re competing against so that you know why customers choose you over others or vice versa. Nowhere is this more important than in the online marketplace.
With an increased use of the Internet to buy goods and services and to find places to go, you are no longer just competing with your immediate neighbours. Indeed, you could find yourself competing with businesses from other countries.
Here’s a tip: Try using Googles free online tools, measure your performance. Make your team aware of the social media channels your competition is using.
Inspect your keyword usage and compare them to your competitors, after all, if they are savvy, they’ll be doing these exact same things to you.
Lee Panchbhaya is the Managing Director of Gloucestershire based PR Geeks Digital Marketing.
PR Geeks work with partners of all type and size, helping them achieve their desired business goals, whether that be creating a branded presence online or engaging their existing customers through Social Media Management and Email Marketing Strategies.