Link Building, Why So Important?

There are two types of links, internal and external, think of both like signposts to and around your website.

Link building is the process of acquiring hyperlinks from other websites to point at your own. These links are a way for users and search engine bots to navigate between pages on the internet and hopefully end up at your website.

Google and other search engines use these links to crawl the web, navigate from site to site and around the internal links on your website too.

There are many techniques for building links, and while they vary in difficulty, effective link building is one of the hardest parts of SEO.

Learning how to link build well can shoot your website up the rankings gaining you visibility for your chosen key-phrases and gain you, valuable customers.

When using Google, most people don’t look past Page 1 of the results so getting your website ranked by having a good link building strategy is essential.

Lee Panchbhaya

Lee Panchbhaya

Managing Director

Lee Panchbhaya is the Managing Director of Gloucestershire based PR Geeks Digital Marketing.

PR Geeks work with partners of all type and size, helping them achieve their desired business goals, whether that be creating a branded presence online or engaging their existing customers through Social Media Management and Email Marketing Strategies.

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