Maintaining A Professional Appearance
First and foremost, do not mix business with personal matters. Remember that your profile is easily available online. If you have content that you wish to keep only for family and friends, you need to preset your privacy settings.
Another option is to create an alternative profile specifically for colleagues and employers – some duplication here, but appearing professional is key.
As easy as it might be, do not post negative comments. Again, your personal opinions and comments which you post online are essentially a permanent record. If you are unhappy about a business partner or a company you are working for and are looking to vent your frustrations, it is best you leave those to after-work drinks with your family or friends.
Everything you post online can eventually be used against you. Social media posts can be easily misconstrued and such comments can negatively affect how people form opinions of you even before a formal meeting.
Remember People deal with people and first impressions count, don’t let your personal opinions on social media cloud someone’s judgement of what an excellent business you run. You wouldn’t want to lose a customer before you’ve met them.
On that note, I hope you are having a fantastic day!
Lee Panchbhaya is the Managing Director of Gloucestershire based PR Geeks Digital Marketing.
PR Geeks work with partners of all type and size, helping them achieve their desired business goals, whether that be creating a branded presence online or engaging their existing customers through Social Media Management and Email Marketing Strategies.