Protecting Your Brand’s Reputation
Online business is all about your reputation, the slightest mistake can taint your brand forever without the proper management. The key is being in control of your data and anywhere that your brand is mentioned or appears.
Setup Google Alert notifications for your brand (https://www.google.co.uk/alerts), you will need to be logged in to your Google account to do so. That way, you’ll be able to inspect any mention of your brand anywhere on the internet.
Make sure your business has a firm set of branding and social media guidelines, so any third party or management company posting on your blog, social media or in print on behalf of your brand is aware of what you expect from them.
Adopt a problem-solving mindset when dealing with complaints, even if the customer is wrong and leaves you a poor social testimonial you will be judged only on how you respond and deal with the situation.
Lee Panchbhaya is the Managing Director of Gloucestershire based PR Geeks Digital Marketing.
PR Geeks work with partners of all type and size, helping them achieve their desired business goals, whether that be creating a branded presence online or engaging their existing customers through Social Media Management and Email Marketing Strategies.