Staying Up To Date With Google Changes
In the UK Google occupies around 95% of all search-related queries, it comes pre-installed on all android phones, has its own web browser (Chrome) and of course, there is the small matter of the Goliath search engine that gave the company its name.
Staying up to date with changes that Google imparts on the net means that your website is less likely to fall foul of its algorithm and get axed down the rankings.
These changes could be something so simple but so important such as ensuring your website uses an SSL certificate or making sure that your page content isn’t spamming keywords.
In either case, keeping on top of these changes and making sure your website is compliant will save you a world of pain.
Lee Panchbhaya is the Managing Director of Gloucestershire based PR Geeks Digital Marketing.
PR Geeks work with partners of all type and size, helping them achieve their desired business goals, whether that be creating a branded presence online or engaging their existing customers through Social Media Management and Email Marketing Strategies.