Take A Break: Digital Detoxing
Small business owners can find it difficult to switch off, and many don’t even take an annual summer holiday. However, it’s important to realise that a healthy business requires a healthy leader. This month we look at a few pointers that might help even the odds.
If you’re a business owner planning to go on holiday, you should plan it well in advance so that you’re less likely to encounter problems. If you have staff they should all be trained to use your systems or at least have a designated manager in your absence.
Good communication with customers is essential. First, let your customers know that you’ll be away – as far in advance as you see fit. Set email out of office auto-responders where necessary so that clients know who to contact whilst you are away.
If you don’t have employees, try to find someone who can cover the basics such as calls and emails. Being a sole trader and having someone you trust that can cover some of your work in your absence is invaluable.
While advising owners to completely forget about their business on holiday isn’t realistic, ‘digital detoxing’ is a less drastic step. Access your email once a day so you’re not thinking about your business all day. If there is a serious issue, you can make a call to deal with it.
Good organisation will enable a business to continue to operate whilst the owner is on holiday.
Poor systems and preparation can damage your business and disrupt your much-needed break. How can your holiday be relaxing, if people are constantly calling you for help?
Getting an out of office strategy in place before you depart will make for a much more relaxing getaway.
Lee Panchbhaya is the Managing Director of Gloucestershire based PR Geeks Digital Marketing.
PR Geeks work with partners of all type and size, helping them achieve their desired business goals, whether that be creating a branded presence online or engaging their existing customers through Social Media Management and Email Marketing Strategies.