The Importance of Anchor Text in Back-links

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text.

Almost always, linking candidates will use the company name as anchor text. This does not provide any type of description of the target company’s products or services. Sure, it may be great for branding purposes, but it isn’t usually needed. In most cases, companies already rank very high (if not first) for searches that incorporate their brand.

Here is an example using fictional company “Daves Plumbing Supplies”:

Most people will link simply using the terms “Daves”. This is alright, but it does not describe the company’s products or services, nor provide any context. By adding the word “plumbing” or term “plumbing supplies” (i.e. “Daves Plumbing” or “Daves Plumbing Supplies”), you may be able to drive additional traffic that may not have otherwise attained the corporate site.

Lee Panchbhaya

Lee Panchbhaya

Managing Director

Lee Panchbhaya is the Managing Director of Gloucestershire based PR Geeks Digital Marketing.

PR Geeks work with partners of all type and size, helping them achieve their desired business goals, whether that be creating a branded presence online or engaging their existing customers through Social Media Management and Email Marketing Strategies.

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