Top Website Ranking Factors For 2016
Finding the top ranking factors of 2016 is no easy task, Search engine optimisation (SEO) is unfortunately not an exact science and there are over 200 different factors that Googles algorithm uses when determining which pages of the internet should appear on Page 1 for any given search term. Of course they do not disclose this information and regularly move the goal posts with updates to how their algorithm looks at websites.
Quality Written Content
On that basis websites will appear with a strong weight given to relevant, original and engaging content that Google deems to be the best possible 10 results for Page 1, so each page should be optimised for its given key-phrase with relevant link words that are relative to the subject, for example one page key-phrase might be “Intruder Alarm Fitters” – This main key-phrase should appear around 6 times per 300 words on that page, you should also write about other related keywords such as – installers, installation, burglar alarms, Gloucestershire etc etc
Fast Page Speed & Load Times
Website speed is another factor that we know for sure that Google likes to see, the average user will rarely wait more than a few seconds for a page to load before their attention is drawn elsewhere or they simply back away from the page and move on to the next business in the search results, currently the average load time for any given website is 6.2 seconds but this is far too long and websites should be optimised for speed to ensure that those crucial customers don’t go elsewhere.
Internal Linking To Relevant Content
Blogs about relevant subjects should again be of original and quality informative content, create internal links from the main key phrases within the blog content back to the main sales pages for these products so that Googles robots scanning the site will find relative links and follow them. This keeps Googles robots on your website longer and reading your content, here is an example of if I was writing about Responsive Website Design in Gloucester.
Lower Bounce Rates
Make sure that when you share a link it is relevant to what you are trying to link to, and keep filler words to a minimum, example if you are trying to give people access to a specific page on your website in a Facebook group discussion then make sure that the link you share goes straight to that page not just the home page, “Bounces” are caused by people arriving at a page that is not relevant to what they were looking for, they will simply then click the back button, sharing the exact link and directing people to the specific page to answer their question will help reduce that.
Time A Visitor Stays On The Website
This leads us back to point 1, quality engaging content will keep the visitor reading and clicking around the site, the longer they stay the more “Authority” Google gives the website and is more likely to place it in front of other people that search for the same or similar term in the future, thus moving the site up the ranks.
We hope that the above gives you a brief insight and some useful tips for structuring your website, for more SEO & Website tips subscribe to our newsletter below.
Lee Panchbhaya is the Managing Director of Gloucestershire based PR Geeks Digital Marketing.
PR Geeks work with partners of all type and size, helping them achieve their desired business goals, whether that be creating a branded presence online or engaging their existing customers through Social Media Management and Email Marketing Strategies.