Writing Blog Articles That Get You Noticed
Today, age and experience are no longer necessary to determine your credibility. Instead, people care about your ideas, your generosity, and your willingness to take risks and learn from your mistakes. These are the kinds of things that can give you a voice in the conversation.
But as more people blog, the quality of blog content is becoming more important and this is especially true for businesses who are blogging to get found on the internet.
It isn’t enough to simply have a blog, businesses need to spend time creating a blogging strategy that allows for high quality and unique content creation. You can slowly build a reputation for thought leadership that will pay off big time in the long term making you an authority in your field.
Ask yourself these questions when deciding to create a blog:
- Why should my blog exist?
- Who are my ideal customers?
- Which of my competitors have blogs?
- Which keywords should I be targeting?
- Where will I distribute my blog content?
- Who will run my blog and how many posts can I commit to scheduling each month?
Lee Panchbhaya is the Managing Director of Gloucestershire based PR Geeks Digital Marketing.
PR Geeks work with partners of all type and size, helping them achieve their desired business goals, whether that be creating a branded presence online or engaging their existing customers through Social Media Management and Email Marketing Strategies.